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"...if they can innovate and take advantage of their bandwidth scale then there would be little the other broadband providers could do.. except Sky."
What is Sky going to do?
But you got me thinking further - Sky would also need to use the same ADSL 2+ connection for video on demand, which if HD quality, would chew through a lot of that bandwidth too. I had forgotten they can't do VOD.
<a href="http://www.theregister.co.uk/2008/02/20/iplayer_i..."><a href="http://www.theregister.co.uk/2008/02/20/...
http://www.theregister.co.uk/2008/02/20/iplayer_i...
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http://www.slimjim100.com/Is%20DOCSIS%203.0%20her...
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Of course I have no idea how well that can scale - but its a first step towards reducing the costs of delivering content using an IP based network.